Your website is your online brand.
It’s how people connect with your business online. It’s how people find you, learn about your services, and interact with your business. As such, your website requires significant resources to operate.
But many websites use large amounts of electricity to keep their servers running. So if you’re responsible for your website’s server performance, you want to find ways to improve it while also reducing energy use.
Fortunately, we have outlined key server performance tips and energy-saving guidelines. So read on.
Host With a Reliable Provider
Reliable hosting providers will offer you the best performance. They do this using redundant networks with the latest server hardware, software, and technologies.
Some quality hosting providers may even offer green web hosting services. Opting for these providers lowers the electricity your website consumes.
Cache Your Site
Caching your site is a process of storing elements of your website in an area of your server’s memory. This will allow users to access elements of your website more quickly. It even has the added benefit of reduced energy consumption due to the reduced load your server needs to manage.
Caching can also reduce the amount of bandwidth needed to access the site, once again improving energy efficiency. Caching can be especially beneficial on websites with large amounts of static content.
Remove Unnecessary Plugins
Unused plugins drive up server resource consumption and thereby adversely affect performance. They take up memory space which can lead to a slower-loading website.
So during server maintenance, identify all plugins which are active on the website. Audit them one by one to check if they are all in use. Then, remove the ones that you are not using for anything necessary.
Use Fewer Redirects
Redirects are instructions for a server to indicate when a page has moved and where it is located. This adds loading time and higher energy usage. By reducing the use of redirects, response time is lowered and reduced energy use is achieved.
So unnecessary redirects should be minimized and replaced with appropriate renaming solutions. Integrating compression techniques such as gzip will lower response times and electricity usage.
Utilize Hardware Cooling Solutions
Since server processors generate a lot of heat, it is important to have server room cooling solutions in place. This will ensure that the equipment runs optimally without getting too hot.
One possible solution is to install server-grade fans which can help to quickly draw in cool air from the outside and push out any hot air. You can also install closed-loop liquid cooling systems to help eliminate the need for bulky fans.
Just make sure the server room is also well-ventilated, with proper air conditioning. This helps regulate the temperature of the server equipment and allows the hardware to operate optimally.
Improve Your Server Performance With Lower Energy Usage Now
Optimizing website server performance is essential in lowering both energy usage and cost. To achieve this, take the time to understand the underlying technologies we have outlined above.
So what are you waiting for? Take action and begin optimizing your website today!
