Did you know that as of 2022, Google has more than 91% ownership of the search engine industry?
If you want to get in front of your target customers, you need to optimize your website for search engines. Having good SEO can help you increase traffic, generate leads, and make sales.
However, SEO changes all the time. There are new SEO trends and tips every year. Figuring out which changes to make is easier said than done.
We want to help. These are some predictions for SEO trends for 2023. Read on to find out more.
1. Utilizing Voice Search for Your SEO Strategy
This year, one of the biggest trends to keep an eye on for SEO strategies is utilizing voice search. Voice search is becoming increasingly popular as consumers are moving away from typing in search queries and more towards spoken phrases.
As this trend continues, it is crucial to consider optimizing content for voice search. This means content should not just focus on the most commonly used keywords but also account for user queries involving natural language.
2. Staying Up-to-Date With Changes in SERP Features
If you want to actively engage in serving organic traffic from search engines, staying up to date on changes in SERP (Search Engine Results Page) features is an essential task. Different search engines apply different algorithms for providing search results, and these algorithms are regularly changing every year.
Keeping an eye on changes in SERP features and buying decisions of customers helps marketers to create the most relevant content and remain competitive in the ever-changing digital landscape.
3. Harnessing the Power of Mobile-Optimized Websites
The increasing shift of digital browsing to mobile devices has permanently changed the landscape of business SEO. Harnessing the power of mobile-optimized websites must be a priority, as the lack of mobile optimization will cause a severe hit to search engine rankings.
Additionally, building out apps, and creating content optimized for mobile devices will help ensure your website is properly indexed for mobile searches.
4. Understanding the Impact of Structured Data
Structured data is a way of organizing webpages and other online content in a way that makes it easier for search engines to understand and evaluate the content within them. This makes it easier for search engine algorithms to properly present relevant content to the right people.
Structured data can also help create better user experiences, as it allows algorithms to tailor the content it serves to specific user needs.
Want to learn more about search engine optimization trends? Check out Web2D for more info.
5. Implementing Schema Markup to Increase Visibility
Schema markup provides search engines with details about the websites in order to categorize and process the information more accurately. This improved categorization can increase a website’s ranking in search engine results pages.
This markup can also be used to increase visibility for certain product types, locations, and services. By adding schema markups to products, videos, and location pages, the content is more easily discoverable.
Keeping Up With the Latest SEO Trends
The last few years were unpredictable, with many surprises. As businesses recover, they must stay abreast of the latest SEO trends to remain competitive.
It’s important to keep an eye on these trends and identify how you can best capitalize on them. Investing resources into the newest SEO techniques can help you stay ahead of the game and ahead of your competition. Take action now and start engaging in the newest SEO trends!